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Autopsy
Wish You Were Here
Laptop from Hell
Leviathan Falls
Mercy
The Judge's List
Atlas of the Heart
Go Tell the Bees That I Am Gone
How Not to Mess with a Millionaire
Fear No Evil
The Dark Hours
The Lincoln Highway
Revenue Management with Flexible Products
  • Author : Michael Müller-Bungart
  • Release : 18 September 2007
  • Publisher : Springer Science & Business Media
  • Pages : 299 Pages
  • ISBN : 3540723161
  • Category : Business & Economics

Synopsis:
This book analyzes revenue management (RM) problems with flexible products and RM in broadcasting companies. It presents models and methods that explicitly take the implications of flexibility into account. In addition, it contains descriptions of algorithms to generate stochastic demand data streams for general RM problems. To help readers with their own simulation studies, it provides an implementation as a Microsoft Windows executable file.

Co Creation and Well Being in Tourism
  • Author : Antónia Correia
  • Release : 05 April 2017
  • Publisher : Springer
  • Pages : 198 Pages
  • ISBN : 3319441086
  • Category : Business & Economics

Synopsis:
This book offers a wealth of new views and interpretations of well-being in tourism, emphasizing the role that co-creation – the creation or enhancement of value through tourist engagement with tourism providers and other tourists – is increasingly playing in enriching tourist experiences. A combination of theoretical and empirically based contributions relating to various tourism contexts shed light on existing and potential contributions of tourists and destination providers to tourist well-being. Readers will find novel and compelling insights into both the very nature of wellbeing as perceived by the tourist and the opportunities that are emerging as tourists become savvy decision-makers capable of activating their own networks and resources in order to shape their experiences. The book will be of interest for all who wish to learn more about the character and the construction of well-being within tourism, the relationsh

Innovation Acceptance
  • Author : Patrick Planing
  • Release : 07 February 2014
  • Publisher : Springer Science & Business Media
  • Pages : 326 Pages
  • ISBN : 3658050055
  • Category : Business & Economics

Synopsis:
Advanced Driver-Assistance Systems (ADAS) provide the opportunity to increase road safety and driving comfort. Reviewing existing empirical work on comparable innovations, Patrick Planing derives potential acceptance constructs, which together with the results of thirty-two semi-structured interviews, have constituted the basis for a survey instrument that was consequently administered to a sample of over 400 participants from the target population. The resulting regression model shows that perceived safety and comfort benefits are most decisive for the acceptance of ADAS, while desire to exert control was found to most strongly support resistance to this technology.

Fashion and Film
  • Author : Peter Bug
  • Release : 17 September 2019
  • Publisher : Springer Nature
  • Pages : 301 Pages
  • ISBN : 981139542X
  • Category : Business & Economics

Synopsis:
This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores. The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ‘fashion company identity films’ or ‘fashion and music videos’ are covered in order to get a more complete analysis from a consumer influenced perspective.

Leveraging Mobile Media
  • Author : Valerie Feldmann
  • Release : 30 March 2006
  • Publisher : Springer Science & Business Media
  • Pages : 270 Pages
  • ISBN : 3790816337
  • Category : Business & Economics

Synopsis:
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

The Historical Consumer
  • Author : Penelope Francks
  • Release : 15 December 2011
  • Publisher : Springer
  • Pages : 329 Pages
  • ISBN : 0230367348
  • Category : Business & Economics

Synopsis:
This book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed within the comparative context of the 'consumer revolution' in Europe and North America, contributing to the analysis of the ways in which consumption and everyday life change in the course of economic development.

Data  Expert Knowledge and Decisions
  • Author : Wolfgang A. Gaul
  • Release : 06 December 2012
  • Publisher : Springer Science & Business Media
  • Pages : 380 Pages
  • ISBN : 3642734898
  • Category : Business & Economics

Synopsis:
Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analy

A Twenty First Century Guide to Aldersonian Marketing Thought
  • Author : Ben Wooliscroft
  • Release : 23 February 2006
  • Publisher : Springer Science & Business Media
  • Pages : 581 Pages
  • ISBN : 0387281819
  • Category : Business & Economics

Synopsis:
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s

Marketing Research and Modeling  Progress and Prospects
  • Author : Yoram Wind
  • Release : 05 June 2013
  • Publisher : Springer Science & Business Media
  • Pages : 346 Pages
  • ISBN : 0387286926
  • Category : Business & Economics

Synopsis:
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

Scaling the Tail  Managing Profitable Growth in Emerging Markets
  • Author : Seung Ho Park
  • Release : 17 December 2015
  • Publisher : Springer
  • Pages : 163 Pages
  • ISBN : 1137538597
  • Category : Business & Economics

Synopsis:
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

Multi Channel Strategies for Retail Financial Services
  • Author : Patrick Dahmen
  • Release : 06 December 2012
  • Publisher : Springer Science & Business Media
  • Pages : 215 Pages
  • ISBN : 3322818284
  • Category : Business & Economics

Synopsis:
Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies and develops a management framework for their strategic design and operational implementation. Case studies illustrate the underlying managerial challenges.

Fashion Communication in the Digital Age
  • Author : Nadzeya Kalbaska
  • Release : 03 June 2019
  • Publisher : Springer
  • Pages : 300 Pages
  • ISBN : 303015436X
  • Category : Business & Economics

Synopsis:
This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fash