Case Studies in the Wine Industry

Download or Read online Case Studies in the Wine Industry full in PDF, ePub and kindle. This book written by Cristina Santini and published by Woodhead Publishing which was released on 27 November 2018 with total pages 213. Read Case Studies in the Wine Industry Book directly on your devices, fast download and no annoying ads.

Case Studies in the Wine Industry
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Publisher : Woodhead Publishing
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ISBN : 9780081010464
Pages : 213 pages
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Download or Read Online Case Studies in the Wine Industry in PDF, Epub and Kindle

Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. Bridges the gap between scholars and practitioners in understanding consumers of wine Allows scientists and professionals to make the most of R&D outcomes Advances consumer science research to address business problems in the wine industry

Case Studies in the Wine Industry

Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the

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