Case Studies on Food Experiences in Marketing Retail and Events

Download or Read online Case Studies on Food Experiences in Marketing Retail and Events full in PDF, ePub and kindle. This book written by Susanne Doppler and published by Woodhead Publishing which was released on 21 August 2020 with total pages 236. We cannot guarantee that Case Studies on Food Experiences in Marketing Retail and Events book is available in the library, click Get Book button to download or read online books. Join over 650.000 happy Readers and READ as many books as you like.

Case Studies on Food Experiences in Marketing  Retail  and Events
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Publisher : Woodhead Publishing
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ISBN : 9780128177938
Pages : 236 pages
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Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. Presents the challenges customers face in their away-from-home food shopping Explains how customer food experiences can be created Contains best practice examples of how food companies achieve a competitive advantage by creating memorable customer experiences

Case Studies on Food Experiences in Marketing  Retail  and Events

Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in

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