Case Studies on the Business of Nutraceuticals A Volume in the Consumer Science and Strategic Marketing Series

Download or Read online Case Studies on the Business of Nutraceuticals A Volume in the Consumer Science and Strategic Marketing Series full in PDF, ePub and kindle. This book written by Cristina Santini and published by Woodhead Publishing which was released on 15 August 2021 with total pages 198. We cannot guarantee that Case Studies on the Business of Nutraceuticals A Volume in the Consumer Science and Strategic Marketing Series book is available in the library, click Get Book button to download or read online books. Join over 650.000 happy Readers and READ as many books as you like.

Case Studies on the Business of Nutraceuticals  A Volume in the Consumer Science and Strategic Marketing Series
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Publisher : Woodhead Publishing
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ISBN : 0128214082
Pages : 198 pages
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A volume in the Consumer Science and Strategic Marketing Series, Case Studies on the Business of Nutraceuticals considers nutraceuticals from a strategic marketing perspective, exploring consumer needs and trends as a pathway to defining novel opportunities in developing and marketing these products. In addition to highlighting the importance of consumer needs in shaping a market strategy for nutraceuticals, this book also defines emerging trends and explores recent developments in the nutraceutical industry. Containing 11 chapters, this book, explores the competitive landscape of the global and European nutraceutical market, focusing on key market drivers, consumer and product trends, and marketing and technological challenges. Case Studies on the Business of Nutraceuticals outlines the processes that lead to the introduction of new products and the entrance of new competitors in the market and highlights how a market strategy that's focused on consumers' needs can contribute to a company's strategy. The case studies and examples contained in this book demonstrate how companies can employ consumer science strategies to revise existing or develop new products and are sure to be a welcomed resource by new product developers, policy makers, food scientists, academicians, and students studying related fields. Explores the importance of understanding consumers when defining a market strategy Highlights the importance of adopting a sustainable orientation in the nutraceutical industry Addresses the competitive dynamics that are currently affecting the nutraceutical industry

Case Studies on the Business of Nutraceuticals  A Volume in the Consumer Science and Strategic Marketing Series

A volume in the Consumer Science and Strategic Marketing Series, Case Studies on the Business of Nutraceuticals considers nutraceuticals from a strategic marketing perspective, exploring consumer needs and trends as a pathway to defining novel opportunities in developing and marketing these products. In addition to highlighting the importance of consumer

GET BOOK!
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Case Studies   Insights on Agriculture Innovation 2017

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Encapsulation Technologies and Delivery Systems for Food Ingredients and Nutraceuticals

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Nutraceuticals and Health

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