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This reader is intended as a theoretical, analytical and historical introduction to the study of popular culture within cultural studies. It is divided into seven representative sections. The first six sections each contain a selection of readings from a particular approach to popular culture: culture and civilisation tradition; culturalism; structuralism and post-structuralism; Marxism; feminism; and postmodernism, providing a comprehensive overview and examples of the main theoretical perspectives. The final section contains readings from recent debates within the study of popular culture. Together, these sections chart the theoretical development of the study of popular culture within cultural studies, and provide examples of the analysis of the texts and practices of popular culture within each specific tradition. Each section is introduced, edited and contextualised by John Storey.