Globalization and the Chinese Retailing Revolution

Download or Read online Globalization and the Chinese Retailing Revolution full in PDF, ePub and kindle. This book written by Yong Zhen and published by Elsevier which was released on 28 February 2007 with total pages 300. We cannot guarantee that Globalization and the Chinese Retailing Revolution book is available in the library, click Get Book button to download or read online books. Join over 650.000 happy Readers and READ as many books as you like.

Globalization and the Chinese Retailing Revolution
Author :
Publisher : Elsevier
Release Date :
ISBN : 9781780632292
Pages : 300 pages
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Chinese retailing serves 1.3 billion consumers and is developing with high economic growth rates. This detailed reference examines the following issues: the revolution happening in Chinese retailing; the evolution of the opening-up policy of Chinese retailing; the great opportunities brought about by the dramatic change in the Chinese retail industry particularly by China's entry to the World Trade Organisation (WTO); how to succeed in the Chinese retail market; successful models and strategies for both Chinese retailers and multinational retailers in China. The book also discusses the deep impact of China's entry to the WTO on the Chinese retail industry and the strategic importance of the industry in China's transitional economy. The first book to systematically study the Chinese retail industry and is written by someone who is from the inside of Chinese retailing and who understands western retailing well Includes many case studies of multinational retailer operations in China and valuable suggestions for success in China Wal-Mart's business model, internationalization and operations in emerging market, particularly in China

Globalization and the Chinese Retailing Revolution

Chinese retailing serves 1.3 billion consumers and is developing with high economic growth rates. This detailed reference examines the following issues: the revolution happening in Chinese retailing; the evolution of the opening-up policy of Chinese retailing; the great opportunities brought about by the dramatic change in the Chinese retail industry particularly

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Global Strategies in Retailing

Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity – a trend

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The Market Makers

The huge expansion of new marketplaces and new retailers over the last fifty years has created a retail revolution.These large and globally sophisticated retailers have harnessed the new technologies in communications and logistics to build consumer markets around the world and to create suppliers, new types of manufacturers, that

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