Leveraging Mobile Media

Download or Read online Leveraging Mobile Media full in PDF, ePub and kindle. This book written by Valerie Feldmann and published by Springer Science & Business Media which was released on 30 March 2006 with total pages 270. We cannot guarantee that Leveraging Mobile Media book is available in the library, click Get Book button to download or read online books. Join over 650.000 happy Readers and READ as many books as you like.

Leveraging Mobile Media
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Publisher : Springer Science & Business Media
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ISBN : 9783790816334
Pages : 270 pages
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Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

Leveraging Mobile Media

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks,

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Leveraging Mobile Media

Download or read online Leveraging Mobile Media written by Anonim, published by Unknown which was released on 2003. Get Leveraging Mobile Media Books now! Available in PDF, ePub and Kindle.

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