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Rheology unites the seemingly unrelated fields of plasticity and non-Newtonian fluids by recognizing that both these types of materials are unable to support a shear stress in static equilibrium. In this sense, a plastic solid is a fluid. Granular rheology refers to the continuum mechanical description of granular materials. In this book, rheology--the study of the deformation and flow of matter--is treated primarily in the context of the stresses generated during the flow of complex materials such as polymers, colloids, foams, and gels. A rapidly growing and industrially important field, it plays a significant role in polymer processing, food processing, coating and printing, and many other manufacturing processes.