Priceless

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Priceless
Author :
Publisher : Hill and Wang
Release Date :
ISBN : 1429943939
Pages : 352 pages
Rating : 4.5/5 (4 users)
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Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.

Priceless

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of

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Priceless

The creator of the FBI's Art Crime Team recounts his dramatic career, describing high-stakes undercover missions involving valuable stolen antiquities, in an account that covers his role in a famous unsolved crime.

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Priceless

As clinical as it sounds to express the value of human lives, health, or the environment in cold dollars and cents, cost-benefit analysis requires it. More disturbingly, this approach is being embraced by a growing number of politicians and conservative pundits as the most reasonable way to make many policy

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Priceless

The powerfully compelling novelization of the major motion picture by Joel and Luke Smallbone of the band for King & Country. James Stevens was, at one time, a good man with a great life. After the tragic death of his wife and losing custody of his little girl, James is at

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Priceless

"He won't discuss money, but he now accepts Visa: Settlement, $3 billion, taking on MasterCard, Priceless."—the New York Times

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Priceless

Charismatic Mack Carlton lit up a room, even a hospital room, like no one else. Dr. Beth Browning had to admit Mack's visits were a tonic for her young patient, but her own reaction was much more confusing. Mack's aunt Destiny offered her prognosis: marriage. Given Mack's romantic history and

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Priceless

He'll pay any price to win her. But her artist's heart is not for sale. Raised in a squalid factory, Evan Tagget has battled his way to the top. Now a multi-millionaire, he runs a global empire of telecommunication devices, mechanical dragons, and clockwork gadgets. Evan can buy anything he

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Priceless

Hunters become the hunted in a pulse-pounding art heist thriller from an international bestselling author. It begins with a tantalizing clue: a recent photograph taken of Raphael's Portrait of a Young Man--one of the most priceless masterworks ever plundered by the Nazis, which disappeared and was believed destroyed. Now, with

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Priceless

Tall, blond, and willowy, this twenty-two-year-old seems to have everything going for her—she’s rich and gorgeous, a talented singer, and has just returned to her Park Avenue penthouse after a year studying in Paris. But since her mother’s tragic death years ago, her father, an extremely successful

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Priceless

In today's culture, there are countless opposing voices seeking to shape your identity as a woman. But above the noise, a resounding call rings out: "Who can find a virtuous woman? for her price is far above rubies." Proverbs 31:10 You are a priceless creation, uniquely made and loved by Father

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Pricing the Priceless Child

This study traces the emergence of changing attitudes about the child, at once economically "useless" and emotionally "priceless", from the late 1800s to the 1930s. It describes how turn-of-the-century America discovered new, sentimental ways to determine a child's monetary worth.

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Priceless Memories

In front of the camera, he has been invited into the homes of millions of Americans as host of The Price Is Right, Truth or Consequences, Miss USA, Miss Universe, The Rose Parade, and many other programs and specials. Now Bob Barker shares stories of favorite contestants, episodes, celebrity encounters,

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The Priceless Jewel

The 13 essays in this volume address topics including: world peace and nuclear war; the issue of blasphemy; the possibilities for dialogue between Buddhism and Christianity; and a painting by El Greco.

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Priceless

Subtitle in pre-publication: Curing our healthcare crisis.

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Priceless Markets

This pathbreaking book shows how credit markets functioned in Paris, through the agency of notaries, during a critical period of French history. Its authors challenge the usual assumption that organized financial markets—and hence the opportunity for economic growth—did not emerge outside of England and the Netherlands until the

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