Smart Retailing

Download or Read online Smart Retailing full in PDF, ePub and kindle. This book written by Eleonora Pantano and published by Springer which was released on 04 March 2019 with total pages 109. We cannot guarantee that Smart Retailing book is available in the library, click Get Book button to download or read online books. Join over 650.000 happy Readers and READ as many books as you like.

Smart Retailing
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Publisher : Springer
Release Date :
ISBN : 9783030126087
Pages : 109 pages
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By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.

Smart Retailing

By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of

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Smart Retail

SMART RETAIL IS THE HOW-TO RETAIL BIBLE. Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and tactical thinking to

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Smart Customers and Retail Promotions

The author develops a model, which allows a highly accurate forecast of demand, taking into account "smart" customer behavior and promotional activities.

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Smart Retail

SMART RETAIL IS THE HOW-TO RETAIL BIBLE. Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and tactical thinking to

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Smart Retail

The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten.

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Your Smart Retail Market Strategy Book

The objectives of this book are: To share what are the excitements and challenges facing in the retailing industry. To create different strategies by using the right retail format strategy to meet the specific target market segment. How retailers able to create a competitive advantage edge over competitors in order

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Insights  Innovation  and Analytics for Optimal Customer Engagement

Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives

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Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible,

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Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order

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Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior

Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and

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Ambient Intelligence

This book constitutes the refereed proceedings of the 15th European Conference on Ambient Intelligence, AmI 2019, held in Rome, Italy, in November 2019. The 20 full papers presented together with 10 short papers were carefully reviewed and selected from 50 submissions. The papers cover topics such as embedded devices that can merge unobtrusively and in

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Smart Retail

Discover the secrets of some of the world’s leading shops and online businesses. This is the book which reveals what the most successful businesses in the world already know. Find your ‘Big Idea’ and learn how that sets you apart from the competition Learn critical lessons from the pioneers

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The Internet of Things and Big Data Analytics

This book comprehensively conveys the theoretical and practical aspects of IoT and big data analytics with the solid contributions from practitioners as well as academicians. This book examines and expounds the unique capabilities of the big data analytics platforms in capturing, cleansing and crunching IoT device/sensor data in order

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Retailing in the 21st Century

Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing,

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Smart Trends in Computing and Communications  Proceedings of SmartCom 2020

This book gathers high-quality papers presented at the International Conference on Smart Trends for Information Technology and Computer Communications (SmartCom 2020), organized by the Global Knowledge Research Foundation (GR Foundation) from 23 to 24 January 2020. It covers the state-of-the-art and emerging topics in information, computer communications, and effective strategies for their use in

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