Strategic Marketing Decision Making within Japanese and South Korean Companies

Download or Read online Strategic Marketing Decision Making within Japanese and South Korean Companies full in PDF, ePub and kindle. This book written by Yang-Im Lee and published by Elsevier which was released on 30 November 2008 with total pages 364. We cannot guarantee that Strategic Marketing Decision Making within Japanese and South Korean Companies book is available in the library, click Get Book button to download or read online books. Join over 650.000 happy Readers and READ as many books as you like.

Strategic Marketing Decision Making within Japanese and South Korean Companies
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Publisher : Elsevier
Release Date :
ISBN : 9781780632506
Pages : 364 pages
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Download or Read Online Strategic Marketing Decision Making within Japanese and South Korean Companies in PDF, Epub and Kindle

This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strategic marketing decisions, how they embrace the organizational learning concept, and how they formulate working relationships with staff in partner organizations. It provides an explanation of the role that culture plays in the management process and various problems are cited in the text and solutions are offered that reinforce the theories and concepts covered. A number of case studies highlight the link between theory and practice, and the work is structured in a way that allows the reader to think through and reflect upon the key issues associated with decision-making within Japanese and South Korean companies. The work is academically underpinned and contains relevant insights for practising managers The authors draw upon their marketing and management knowledge and expertise in order to contribute to a developing body of general management theory The methodological approach outlined in the book will facilitate a deeper understanding of how national cultural value systems are linked with organizational cultural value systems, and this will enhance interdisciplinary research approaches

Strategic Marketing Decision Making within Japanese and South Korean Companies

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GET BOOK!
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