The right dress can transform your life ... Francesca Delaney has an eye for fashion; specifically she can look at a bride and find her the perfect dress. But the gown isn't off the rack ... instead Fran carefully selects it from her collection of bespoke vintage gowns, lovingly curated and waiting in her shop to meet their destined bride. The pre-loved frocks range from a 1920s flapper to a scarlet evening gown, but each dress seems to give its bride exactly what she needs to shine on her big day. The brides-to-be think Fran's success is all her own but she would say there's a little magic involved as well ... the dresses seem to whisper their secrets to her. With this in mind, she works by two rules; never covet your own stock and never sell a 'dead' dress - otherwise known as a dress worn to seal a doomed marriage. But Fran breaks both these rules the day she finds a beautiful 1950s couture floor-length gown. In her desperation to know the dress's history she inadvertently becomes entangled with the original owner's son, the beautiful but standoffish Rafael Colt ... Can Fran unpick the mysteries that both Rafael and the dress are hiding?